Yael Alaton has been an integral part of the planning team in London since joining in 2005 and has been promoted to Strategy Director, as of 1st August 2010. This is following the departure of Tess Wicksteed who will take up the role of Strategy Director for Pearlfisher in New York. 

Yael has a track record of providing Pearlfisher with some of its best strategic thinking and design intellectual property over the last few years. She has worked for some of the studio's most high profile clients including brands such as Jamie Oliver, Nivea and Cadbury Dairy Milk and she will now continue to build on Tess Wicksteed's outstanding legacy in her own unique way, as Pearlfisher continues to develop its international design profile.

Jonathan Ford Creative Partner for Pearlfisher comments, 

 " Yael has more than proved her value in London and it's fantastic that such a passionate and talented individual will now have the opportunity to run the strategic planning team and do things in her own inimitable style. This change is hugely exciting and will create focus, inspiration and invigoration.  Exciting times lay ahead - all of which can only benefit all our clients by offering a truly international team and a cohesive Pearlfisher brand offer in London and New York. We believe that few other independent design agencies can provide such unified, seamless, international expertise, coupled with such high design standards."