The Latest

Dive into the latest news, thought-leadership pieces from our team, key announcements, events, and more.

Spring Fling: Refill. Scatter. Repeat.

Pearlfisher appoints Justine Allan as Managing Director, New York

B Corp Impact Report 2025

William Maugan, Pearlfisher London Managing Director

William Maughan joins Pearlfisher London as Managing Director

Boy Smells article Glossy

Boy Smells debuted a rebrand. PerfumeTok is not happy

Jason Brown, Web Summit Vancouver 2025

Building Brands That Break Through: Insights from Web Summit 2025

A lady walking through an aisle in a grocery store

Why gen z is turning private label into a cultural flex

Matt Sia, Pearlfisher's Creative Director

Matt Sia named one of GDUSA magazine’s people to watch 2025

A broken egg

Inside the great egg branding crisis

Jonathan Ford, founder of Pearlfisher

How Jonathan Ford’s Pearlfisher thrived in a changeable design industry

Times Square billboards with different brands

From timely trends to timeless icons: how brands can balance both worlds

Blue lines

Brand-building for long term business success: the 3-year strategic blueprint for c-Suite

The Coppertone logo on a pink hat

How brands leverage nostalgia to score in the here and now

Oladupe hair product

Navigating dupe culture: How brands can thrive among copycats

A man walking a tightrope

We’re entering a new era of sustainability marketing

A cartoon of different types of plastic containers

4 ways consumer brands can break up with plastics

People inside an office looking at a computer

Our journey toward B Corp certification