Brew Dr.
Brew Dr.’s Rebranded Visual Identity System
Recognizing an opportunity for their packaging to stand-out as much as the quality of their kombucha, Brew Dr. asked us to rebrand them in a way that makes them more noticeable and is more reflective of their delicious, easy-drinking kombucha.
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The new vibrant and inviting visual identity system evokes a sense of place. Inspired by travel posters and nature, the landscape illustrations provide a rich ingredient-driven color story that offers an antidote to everyday chaos. Each unique flavor design primes consumers for an even more refreshing taste and encourages the consumer to close their eyes and escape to the wonderful world of Brew Dr.
Previously a more discoverable brand asset, Brew Dr.’s sloth mascot—Otis—now appears on packaging across all flavors in fun, unexpected ways, adding to the visual identity system. You can find Otis engaging in different activities and speaking to consumers by using a speech bubble, or you might discover Otis under a bottle cap saying witty things such as “peek-a-booch!”, “whatcha brewin?”, and “Fizzin’ tasty!”. Otis, much like the beloved Brew Dr. brand itself, creates a moment of reprieve and provides meaningful ways to make people stop and smile.
