Reimagining the timeless appeal of private label excellence

Founded in 1893, Best Yet has been a treasured private label brand delivering exceptional, affordable household products to delighted retailers and savvy shoppers across the United States. As the grocery landscape flourished, C&S Wholesale Grocers seized the exciting opportunity to elevate Best Yet from its reliable store brand foundations into a compelling, distinctive market leader that rivals—and often surpasses—national brands with its outstanding quality and value.

In an increasingly competitive private label market, Best Yet faced a critical design challenge: create a unified brand identity that could communicate quality, trustworthiness, and modernity across thousands of product SKUs. Building upon its solid foundation, the brand envisioned a fresh design approach that would elevate consumer recognition and establish a distinctive presence alongside national offerings. Best Yet needed a comprehensive design strategy that could breathe new life into the brand while respecting its rich heritage.

Pearlfisher collaborated with the C&S brand team to develop an extensive visual system that transforms Best Yet into a modern, dynamic brand while honoring its community roots. Central to this approach was a flexible design architecture that balances friendliness with trusted expertise. By implementing a strategic color system, each product category received a unique color foundation to aid customer navigation and communicate specific product attributes.

The Best Yet redesign successfully repositioned the brand as a modern, approachable grocery destination while maintaining its core identity. The new visual system created immediate differentiation in the marketplace, improving shelf standout and customer recognition. By developing a flexible design framework, the brand achieved unprecedented consistency across its extensive product portfolio, ultimately strengthening its market position and deepening consumer connection.