Lakrids by Bülow

Our team was tasked with distilling the very essence of the Lakrids brand and creating a powerful design solution to inspire the brand’s iconic path, reinforce its leadership and extend its international scope.
The core of our creative approach was to express the rooted and dynamic nature of the brand, seamlessly marrying tradition and modernity in the design. We refined Lakrids’ fundamental shapes, embracing the purity of traditional Scandi design, and elevated the front label to the top of a new jar with softened corners.

Removing Johan’s first name from the brand was a bold step but is now replaced by a more definitive title: “Lakrids by Bülow.” This clear move established a strong sense of brand identity and left no room for doubt – Lakrids by Bülow is an unrivalled pioneer in gourmet liquorice.