Coinciding with the launch of its new and improved square teabag, PG Tips’ new look bursts to life with vibrant aroma swirls, used as a visual device and a storytelling element. The idea was to give PG Tips a taste and refreshment narrative, along with the emotional benefits of tea. These aroma swirls gracefully encircle the product, symbolising the uplifting fragrance and flavour that await inside every PG Tips cup.
Retaining its signature red and green hues – the refreshed colour palette is set against a white canvas, artfully evoking the depth and richness of its signature tea. Subtle highlights have been added to the logo, imbuing it with a touch of premium character. The new design conveys PG Tips’ expertise and gold-standard taste in tea.