A pioneer in London's gin renaissance

Sipsmith, a pioneer in London's gin renaissance, has been crafting exceptional small-batch spirits since 2009 from its West London micro-distillery, earning a reputation as the home of outrageously good hand-crafted gin.

The UK gin market is at peak saturation, with over 820 distilleries in competition. Our challenge was to create a meaningful new product line and innovations that would capture the attention of consumers overwhelmed by choice.

Seeking to honor its heritage while creating a premium offering for discerning spirits enthusiasts, Sipsmith partnered with Pearlfisher to develop a fresh identity and 2D evolution to harmonize with the launch of an eco-conscious, ergonomic, muted green bottle.

The new label design unveils a tapestry of hidden gems with emblematic illustrations that artfully weave a captivating narrative, making Sipsmith even more intriguing and cherished by a global audience.

The illustrative labels also allow for flexibility in portfolio extensions like the new vibrant Chilli & Lime Gin, and product innovations like the limited edition Sipsmith 1639. Both pay homage to the brand's rich heritage and dance alongside the tantalizing botanical blend, creating a visual and sensory experience that's quintessentially Sipsmith.

In a highly competitive spirits market, the Sipsmith design evolution strengthened brand recognition, elevated shelf presence, and enabled successful portfolio expansion. In 2025, the Food & Beverage Innovation Forum (FBIF) awarded Sipsmith the title of winner in the 2024 Best Label Design Category for its innovative label redesign that blends sustainability, functionality, and artistry.