![Hum Toothbrush](https://pearlfisher.wpenginepowered.com/wp-content/uploads/2023/11/1.-Humm_mmm-1.png)
![Pearfisher](https://pearlfisher.wpenginepowered.com/wp-content/uploads/2023/11/2.-Humm_HiThere-1.png)
创意灵感来源于产品的声音,形状和刷牙时的动作。我们从俏皮的品牌名、视觉语言、品牌身份和品牌语音语调的触点中都讲述了同一个感官故事。结合了一个创新的应用程序以提高刷牙的速度、角度和覆盖面 – 以及使刷牙更有趣的游戏化挑战。 Hum 是一个有意思的,交互性强并且富有感官体验的品牌。 ‘brush that knows you, with an app that shows you’。
![Pearfisher](https://pearlfisher.wpenginepowered.com/wp-content/uploads/2023/11/4.-Humm_Ad.png)
我们的呈现结果是一个独特动态且互动性强的品牌设计。旨在建立品牌识别度,并与人们产生共鸣,以形成自我护理时的新常态。
![Pearfisher](https://pearlfisher.wpenginepowered.com/wp-content/uploads/2023/11/5.-Humm_Ad2-1.png)
![Pearfisher](https://pearlfisher.wpenginepowered.com/wp-content/uploads/2023/11/6.-Humm_billboard_a-1.png)
![Pearfisher](https://pearlfisher.wpenginepowered.com/wp-content/uploads/2023/11/8.-Humm_Brushes.png)
![Pearfisher](https://pearlfisher.wpenginepowered.com/wp-content/uploads/2023/11/10.-Humm_App-1.png)