![Coppertone Brand](https://pearlfisher.wpenginepowered.com/wp-content/uploads/2023/11/1.Coppertone_logo.png)
![Pearfisher](https://pearlfisher.wpenginepowered.com/wp-content/uploads/2023/11/3.Coppertone_logo2.png)
Coppertone与Pearlfisher合作,旨在通过明亮而现代的方式,在护肤品类重新赢回其标志性地位。在深入探讨太阳和Coppertone品牌对人们的意义后, 我们创建了一个积极的,情感化的新定位 – 拥抱阳光 追逐快乐。 这转化为了一个全新且简洁的品牌架构和视觉识别系统,更加干净、现代且具有品牌专属性。
本设计解决方案将每个产品都与太阳相结合,利用地平线来代表Coppertone品牌,同时使用一组独特的设计原则来展现每个单独的产品。这与品牌标志的精炼字体以及鲜明多样的颜色相结合,为整个产品组合中的每个单独产品带来生机。
![Pearfisher](https://pearlfisher.wpenginepowered.com/wp-content/uploads/2023/11/4.Coppertone_logo_colours.png)
![Pearfisher](https://pearlfisher.wpenginepowered.com/wp-content/uploads/2023/11/5.Coppertone_Complete1.png)
![Pearfisher](https://pearlfisher.wpenginepowered.com/wp-content/uploads/2023/11/7.Coppertone_Pacls.png)
![Pearfisher](https://pearlfisher.wpenginepowered.com/wp-content/uploads/2023/11/8.Coppertone_BOARD.png)
![Pearfisher](https://pearlfisher.wpenginepowered.com/wp-content/uploads/2023/11/9.Coppertone_HAT.png)
![Pearfisher](https://pearlfisher.wpenginepowered.com/wp-content/uploads/2023/11/10.Coppertone_BW.png)
![Pearfisher](https://pearlfisher.wpenginepowered.com/wp-content/uploads/2023/11/11.Coppertone_BW.png)