Pearlfisher’s dedicated global Futures team looks at how the world is changing and explores the big shifts that are shaping our lives to help us understand, imagine and express how we design for the future.
Our new Affirmative Aesthetics report examines how the definition of beauty is undergoing constant and, many would say, accelerated change. From fast-beauty and transient TikTok trends to the advent of emerging sub-cultures and new technology, we are at a critical time to decode whether beauty is still just skin deep or whether it does have staying power. The challenges and expectations may seem boundless, but brands must embrace this constant cultural learning curve to build longevity for their brands and help society shape-shift towards a truly progressive new future of beauty for all.
This report explores 3 core and connected themes driving a new trajectory for beauty – featuring influential industry brands and spokespeople, plus providing insights and statistics – to help you understand and plan for brand and business success.
3 themes to establish an affirmative future of beauty
- Collective Empowerment
Highlighting collective needs to champion more personalised creation
- Regenerative Alliance
Prioritising interdependence between the human and natural world and turning intent into action
- Limitless Transhumanism
Innovating in all areas – and beyond the body – to progress our ability for self-expression
What is the opportunity in this space?
As the beauty sector starts to deconstruct and redefine itself, we are looking to brands to establish positive principles and philosophies that will create this more collective, regenerative and personalised future of beauty.
This is just a taste of what the full Futures Feed – Affirmative Aesthetics – has to offer. If you would like to access the full report or find out more, please click here.