Pearlfisher’s global Futures & Insights team examines how the world is changing and explores the big shifts shaping our lives to help us understand, imagine, and express how we design for the future. Throughout the year, our Futures team produces in-depth reports that spotlight emerging cultural change from around the world, providing insight and inspiring ideas to help innovate the brands of the future and share knowledge on shifting consumer behaviours.
From wellness hacks – useful in our time-poor worlds – to new generation, medical-grade products, the wellness category is becoming increasingly expansive, infusing more sectors and occupying more routes to market than ever before. But how do brands help consumers avoid the hype and truly supercharge themselves in the multi-dimensional ways they are now seeking?
Our Futures Feed report, Diagnostic Rejuvenations, delves into three key themes shaping the future of the wellness industry. These themes explore how brands can innovate and connect with consumers in an increasingly complex and competitive landscape:
- Releasing the Pressure: Constructing our own individual paths to wellness, from zoning out to moment-tapping.
- Progressive Longevity: Applying a laser-focused vigilance to new advancements, from omni-connection to precise prevention.
- Transformative Paradigms: Establishing the new world of immersive, alternative and transcendental wellness, blending bleeding-edge and ancient techniques.
This is just a taste of what the full Futures Feed – Diagnostic Rejuvenations – has to offer. If you would like to access the full report and discover the opportunity for brands in this space, please get in touch with our team.
