Pearlfisher’s global Futures team looks at how the world is changing and explores the big shifts that are shaping our lives to help us understand, imagine and express how we design for the future.
Our new Female Futures report opens up the world of women’s health. From Michelle Obama to Halle Berry, we have never had stronger female health ambassadors, voices and visionary brand founders addressing everything from menopause to female pleasure. But, in reality, this inspiring cultural change is not reflective of the category. Women are still losing out to men when it comes to funding and representation, and many consumers are stuck between intent and action regarding the information they are receiving and the purchasing choices they are repetitively making.
In response, brands are well-placed to bridge this disconnect by repackaging the idea and multi-dimensional aspects of female health to empower and resonate with each and every woman at whatever stage of her life and healthcare journey.
The Female Futures report explores 3 macro areas to determine a more comprehensive and dynamic future of female healthcare. It highlights the opportunities and potential for both existing brands and those entering this expansive health, wellbeing, and personal care space. Additionally, it features comments from influential industry brands and spokespeople, plus insights and statistics.
3 core areas of female health transformation and innovation:
- Normalisation without radicalisation
Demonstrating commitment to open discourse and devising creative solutions for all real-life needs.
- A life cycle, not just a monthly cycle
Moving beyond a reproductive focus to embrace the totality of women’s health journeys.
- A globalised, infinite bank of knowledge
Harnessing the power of daily digitisation to connect women to a new future of preventive and personalised healthcare.
- What is the opportunity in this space?
Prioritising female health has far-reaching sociological, cultural and economic effects. Brands can be instrumental in finally closing the gender gap by driving and designing a more universally equitable, inclusive and diverse future of women’s health and healthcare.
This is just a taste of our insights into the future of female health care. Please get in contact to hear more from our team about what this means for brands and to receive the full report.
