After 18 months of preparation we are delighted to share that our B Corp application has been officially submitted. Founded in 1992, Pearlfisher was born with a commitment to sustainability, when our founders made a pledge to uphold a set of ethical principles guiding how and who we work with. These principles continue to define our philosophy today.
Sustainability is not a destination but a continuous journey. Submitting our B Corp application is a significant milestone for us, emphasising our longstanding commitment, but more importantly highlighting our desire to progress forward and do things differently. It also underscores our desire to be held accountable to an objective set of standards, ensuring we meet rigorous benchmarks for social and environmental performance. B Corp is guiding us into a future of doing and being better, from measuring our carbon footprint and reducing waste, to refining our hiring practices and enhancing employee benefits, and committing volunteer time to our local community and industry.
We chose to pursue B Corp certification because of its wide reaching scope that extends beyond environmental responsibility to also include our team, clients, and community. We are excited to be one step closer to joining a diverse network of global businesses committed to redefining success in business as sustainable and ethical practice.
Pearlfisher Founding Partner Mike Branson comments, “We are thrilled to have submitted our application to B-Corp, and even more that this represents a combined Pearlfisher initiative from both our London and New York Studios, who have worked in close collaboration to apply in both UK and US regions. It’s been a journey that began years ago and the application process has been a fantastic catalyst to reinforce the practices and behaviours around a set of principles and values that are held deep within Pearlfisher’s culture and have guided us from the outset. The certification will be important to us, but even more important is the work our teams are doing to achieve the certification.”
Stay tuned for more updates on our progress and the positive changes we are making every step of the way. Find out more about B Corp.
