Pre-processed Taste

1. Preseed Flavours

Elevating flavour from the ground up by exploring innovation in the growing and cultivating process of farming.

2. Rulebreaking Recipes

Creating category defying food and drink brands rejecting traditional rules of recipe creation.

3. Knowledge Pairings

Building a food industry that promotes agrobiodiversity and the variety and variability of sources.

4. Sensory Sciences

Using nanotechnology and innovation on a molecular level to enhance optimal sensory cues.

– Creating appetising science; how can we bring comfort, familiarity and deliciousness into a category that can be cold and distant? We can create change through pleasure, by using sensorial design and brand world campaigns to add texture, foodie and tactile elements that excite us instead of becoming a commodification.

– Making new uncategorised territories old traditions don’t need to define the future food industry. Brands are launching outside of traditional ‘scopes’ of a product category, showcasing how innovation is the new terroir. It is all about responding to a customer need state rather than keeping within traditional categories.

– Sourcing diversity; there is a huge amount of opportunity in uncaptured sources and unfound flavours. Instead of repeated flavours, we can create unearthed and nuanced food collections that vary in sourcing and execution.