Caitlin Starke
Head of Strategy
Since trading California’s sunshine for a New York skyline, Cait leads the strategy team in shaping brands for the better.
A seasoned strategist, she has spent the past decade building meaningful connections between brands and people. Having touched nearly every industry, from food to healthcare (and beyond!) – Cait has delivered transformational work for brands and organizations including General Mills, Heineken, PepsiCo, Bed Bath & Beyond, and Levi Strauss.
Cait’s style balances emotional storytelling with insightful rigor, inspiring brands to design for the people they serve and the lives they want to live. Her background in both advertising and design allows her to bring total brand thinking to create brand experiences with true cultural impact.
As Head of Strategy at Pearlfisher New York, Cait drives strategic excellence across a comprehensive strategy offering, delivering lucid thinking across design strategy, brand positioning, portfolio strategy, innovation, naming, brand voice, and brand experience.
