Matt Sia
Executive Creative Director
With over two decades of industry experience, I’ve honed my skills in brand identity, visual systems, packaging, and brand world across diverse categories—ranging from food, beverage, and pharmaceuticals to fashion, wellness, and premium spirits.
Throughout my career, I’ve had the privilege of partnering with both iconic brands like McDonald’s, General Mills, PepsiCo, Starbucks, Colgate, Campari, GoMacro, Diageo, Suntory, and AB InBev, as well as challenger brands such as Brew Dr., Genio Della Pizza, Intelligentsia, Thistle, and Sylva.
As a designer, I’m passionate about transforming big ideas into stories that drive positive business impact. I believe the magic is in crafting the details and breaking rules for the right reasons to truly stand out. As a partner, I see trust as the foundation for creating inspiring collaborative spaces. As a leader, I’m driven to continue to elevate the quality of our work and our partnerships.
What I love most about what I do is the opportunity to work alongside an incredibly talented and thoughtful team of specialists. Together, we dive deep to uncover creative solutions that empower brands to lead with purpose and create meaningful connections with their audiences.
Outside the world of branding, you can find me in the kitchen exploring ways to innovate and perfect recipes, writing and performing music, or using my hands to build, sculpt, and create in some shape or form.
