Each year, Transform Live Europe holds its annual conference and awards evening – bringing together brands and businesses under one roof to network and learn from industry leaders various areas of branding, design, and brand communications.
Yesterday, Pearlfisher had much to celebrate at Transform Live Europe. The day began with Pearlfisher Partner, David Jenkinson, participating in a panel discussion on the low and no drinks sector where he was joined by fellow panellists Adam Larter, Strategy Director at Boldspace, and Myles Pinfold, Founder and Director of Brand Strategy at WPA Pinfold. The panel explored how design and tone of voice are influencing the growth of the no and low drinks sector and David shared insights into how design is evolving within this space, highlighting Pearlfisher’s work on the world’s first distilled non-alcoholic spirit, the legendary Seedlip.
The celebrations continued into the evening when Pearlfisher received awards for our rebranding projects with the plant-based ready meal brand, allplants, and the British gin icon, Sipsmith.
Sipsmith was honoured with a Gold Award. Design details of our redesign for Sipsmith include its modernised logo and most iconic symbol: the ‘swan still’. We reimagined its elegance while paying tribute to the brand’s iconic copper stills. The design allows the swan motif to gracefully extend into the wordmark, where the ‘S’ in Sipsmith now mirrors the swan’s form – a subtle yet striking change that anchors the logo firmly within the brand’s identity.
allplants received a Bronze Award. The rebrand positions allplants as a leading player in the evolving landscape of plant-based cuisine. Inspired by the street and mural art of its North London roots, distinctive graphic patterns are woven across all brand touchpoints, providing a unique visual language.
Congratulations to our clients and the Pearlfisher project teams!
For more information about Transform Live Europe, click here.
