In creating an on-the-go offering, the challenge for the brand was how to share the extend the intimate Blue Bottle experience from carefully curated cafes to a packaged carton design, reaching a larger audience and standing out on shelves in mass retailers.
Blue Bottle Coffee Rebranding
We created a new packaging design for the Blue Bottle that stays true to the heart of the brand and its Founder, James Freeman’s original vision, at once challenging coffee category cues while remaining modest and utilitarian. The carton’s packaging makes a strong connection to dairy and evokes nostalgia, helping Blue Bottle’s product stand apart from the rest.
For a brand that began in the early 2000’s with weekly doorstep deliveries of the freshest coffee, Blue Bottle is continually exacting their flavor standards and the best ways to get them into coffee lovers’ hands. This particular method is specially designed for you to take the all-organic ingredients wherever your day leads you.