I studied as a linguist, trained in advertising, and landed in design, where I met my future business partners. Building Pearlfisher together, I feel fortunate to be still enjoying this very special 30-year adventure.

My role has evolved over time—from the early days when I drew directly on my background in client management to a wider business leadership role as we have grown and expanded across countries.

An unexpected highlight has been the most recent 12 years living in New York and leading our US business. This period has given me hands-on experience of both our US and UK operations and has equipped me well for my current role as Group Chairman, where I focus on the overall stewardship of the Pearlfisher business across London and New York.

We have always believed in the power of ground-breaking design as a force for good and the potential of a collaborative, independent culture. It’s a culture that, over time, has proved to be resilient and empowering—one where both creative and business excellence are in the spotlight. I see my role as a guardian of that culture, ensuring its continuity in the foundation of Pearlfisher’s growth. In essence, it’s about future-proofing our business.

We have developed Pearlfisher around strong values and principles, and this has always been a guiding light for me. I’m driven by a desire to build a progressive, world-class design business that can be ethical, as well as a platform for outstanding creativity, within a highly collaborative environment where talented and ambitious people can truly flourish.

As Group Chairman, I’ve now graduated to my ideal role within the business, which plays to my natural mentoring style and active, facilitative approach to leadership. I’m inherently optimistic, thoughtful, pragmatic, and even-handed—I can be the voice of reason in the room and am always looking for the ‘win-win’ outcome.

Outside of Pearlfisher, over the past decade, non-profit trusteeships with Amantani, championing education in Peru, and the Iyengar Yoga Association in New York have stretched and enriched my experiences. Beyond the working day, road biking stretches and enriches me in other ways—I love the speed of the downhill, the struggle of the uphill, and the view from the summit.

Over three decades, my role has evolved from a graphic designer of packaging to what I can best describe now as a designer of futures as I look to fulfill a broader role that inspires confidence for change and progress for people and the planet.

Day-to-day, as Co-Founder and Group Creative Director, my role sees me nurture high-level relationships with like-minded clients and senior creatives, sharing executive creative thinking above and beyond the needs of a specific project to make a broader impact.

Always pushing myself and others to stretch further, I’m proud to say we’ve built some of the world’s best-known and loved brands, including Cadbury Dairy Milk, Green & Black’s, Waitrose, Target, Wolfgang Puck, Jamie Oliver, Help Remedies, and Jim Beam—while gaining us countless Design Effectiveness Awards and a much-coveted Gold Cannes Lion along the way.

I am a passionate advocate for the role great ideas and design play in adding value, igniting progress, and making a positive impact on brands, industry, and the world. From working with entrepreneurial brand founders to mentoring young talent, both within and outside of the business, I am committed to challenging and inspiring others to push the limits of creative potential.

My sustainable interests see me chair the Haller Foundation, a not-for-profit organization providing a model for ecological community development in Africa, and when totally offline, I am graduating towards garden design.

From my first jobs at boutique design studios in Toronto, I've explored my unrelenting affinity for the tensions of function and form. After moving to Los Angeles in 2000, I joined larger agencies, including Interbrand and Fahrenheit 212, and redesigned larger brands, using strategy to inform my creative work. I directly oversaw the full repositioning, rebranding, packaging, and app design of the meditation app Chopra and made Sustainably Yours a category-defining cat litter.

In 2018, I co-founded my own firm, Dan + Jason + Co., where I took a more hands-on approach to building brands from the ground up. I met the founders of Branch Insurance just as the company was launching and became employee No. 3. I did everything from positioning to identity to product design and experience, paving the way for the brand to reach unicorn status.

In every agency, I've worked my way to the top of creative leadership, driving the process of bringing functionality to design. In 2022, I was named partner and president of Godfrey Dadich Partners (GDP) New York, where I led the agency’s East Coast business. But I was never far from the creative process. I personally led the rebrand of Bissell, which is set to hit the market soon.

My 25 years of experience culminated in being named global CEO of the global design and branding agency Pearlfisher in April 2024. I succeed by looking into tangential spaces for potential creative opportunities my teams can sink their teeth into and never backing down from pushing my teams beyond the norm.

I am the Head of HR / Human Resource Director with extensive experience in managing people practices, recruitment, performance management, learning and development, and resource management.

With over 10 years of experience managing a global team, I have worked effectively with different cultures, teams, and time zones. I have strong experience in managing change within an organization and in managing the relationship between HR and business leaders, as well as business performance and operations.

I am a principle-led leader who is proactive, approachable, and embraces challenges. I believe in the importance of creating and maintaining a strong culture that underpins an organization's values and ambitions. By focusing on developing and embracing talent, organizations can unlock their human capital and competitive advantage in the market.

My career has been shaped by a genuine commitment to helping organisations grow strategically and creatively in ways that strengthen both their brand and their culture. At the heart of my approach is emotionally intelligent leadership and a belief in the power of thoughtful, human-centred strategy.

I’ve been fortunate to work with leaders across sectors spanning retail, financial services, global travel, hospitality, media, and telecoms. Many partners came to me at pivotal moments of complexity or ambition, where combining brand-led thinking with clear leadership made a meaningful difference. My client experience includes global names such as Phoenix Group, 20th Century Fox, Radisson, Aviva, and BT, as well as iconic British brands including John Lewis & Partners, British Airways, Asda, Tesco, Waitrose, and Virgin Group.

At Pearlfisher, I’m energised by the chance to guide and support our team in uniting commercial ambition with deep human connection. Whether redefining purpose, shaping new propositions, or revitalising visual ecosystems, I’m driven by the pursuit of diving deeper and surfacing the pearl in every brand we touch.

Colleagues and clients describe me as constructively challenging, emotionally intelligent, and highly collaborative. I aim to bring calm, clarity, and true partnership to every project.

As Managing Director at Pearlfisher NYC, I accelerate growth both for our clients and for Pearlfisher itself.

I have built transformative relationships with global organizations including Unilever, Diageo, PepsiCo, L'Oreal, and HP. My career journey through renowned global agencies such as Design Bridge, Moving Brands, and Turner Duckworth has shaped my deeply informed approach to brand building, including brand architecture, positioning, and innovation, through to creative expression.

My education in Product Design at the world-renowned Central Saint Martins has given me a foundational understanding of semiotics combined with the role of design thinking in real-life problem solving—knowledge that infuses every strategic decision I make and every creative solution I champion.

I lead multidisciplinary teams that excel at connecting strategy to creative, elevating brands from functional to desirable, and creating measurable commercial impact.

What sets my approach apart is an intuitive understanding of brand commercial value paired with forthright communication. I bring a rare capacity to truly listen—translating what clients need rather than simply what they ask for—offering empathetic insight while maintaining a refreshingly low threshold for anything that doesn't serve a brand's authentic purpose.

I may spend my life behind the scenes, but I am always one step ahead when it comes to IT and my responsibility for leading the global IT team and the management, strategy, and execution of IT for the business.

I oversee IT and technical projects in alignment with organizational goals, constantly finding new ways to design, develop, and integrate new technology to enable the business and each individual to operate more easily and efficiently. I enjoy the challenge of constantly looking for ways to benefit the team's daily interactions and how we enable and future-proof our global operation.

With over two decades of industry experience, I’ve honed my skills in brand identity, visual systems, packaging, and brand world across diverse categories—ranging from food and beverage to pharmaceuticals, fashion, wellness, and premium spirits.

Throughout my career, I’ve had the privilege of partnering with both iconic brands like McDonald’s, General Mills, PepsiCo, Starbucks, Colgate, Campari, GoMacro, Diageo, Suntory, and AB InBev, as well as challenger brands such as Brew Dr., Genio Della Pizza, Intelligentsia, Thistle, and Sylva.

As a designer, I’m passionate about transforming big ideas into stories that drive positive business impact. I believe the magic is in crafting the details and breaking rules for the right reasons to truly stand out. As a partner, I see trust as the foundation for creating inspiring collaborative spaces. As a leader, I’m driven to continue to elevate the quality of our work and our partnerships.

What I love most about what I do is the opportunity to work alongside an incredibly talented and thoughtful team of specialists. Together, we dive deep to uncover creative solutions that empower brands to lead with purpose and create meaningful connections with their audiences.

Outside the world of branding, you can find me in the kitchen exploring ways to innovate and perfect recipes, writing and performing music, or using my hands to build, sculpt, and create in some shape or form.

Throughout my 16-year career, I've had the privilege of working with exceptional teams at Design Bridge, Brand Union, and Big Fish. My work has been recognized with various accolades, including D&AD Pencils, Pentawards, New York Festivals, FAB Awards, and DBA Design Effectiveness Awards. But beyond the trophies, what truly drives me is a passion for design excellence and the power of big ideas to transform brands.

Fostering emerging talent and advancing our industry remains close to my heart. As Co-President of Pentawards and as an Executive Creative Director and mentor at D&AD Shift Studio, I've dedicated myself to mentorship and advocacy.

I'm proud to bring my creative energy and passion for big ideas to guide our talented multidisciplinary design team while overseeing our diverse client portfolio that spans tech, beauty, healthcare, food and beverage, lifestyle, and beyond.

As Senior Director, Finance, I oversee the bigger business picture to ensure our creative and commercial success.

My education was always angled towards finance. I achieved a degree in Banking and Finance and qualified as an accountant, but I deliberately chose the path less traveled, taking my expertise into a finance career within the branding sector. I love working with inspiring and creative people, and the fluid and dynamic environment at Pearlfisher gives me the perfect balance.

I am sport mad—the more unusual or exciting, the better—and weekends will see me doing anything from rock climbing to boarding down active volcanoes!

As Head of Client Management, I’m responsible for all of our client relationships and overseeing our world-class Client Partnerships and Program Management teams. Since starting at Pearlfisher in 2014, I have led a whole suite of our clients to award-winning, impactful work. I’m always thinking about how to best ensure quality (and joy) in the delivery of our strategic and creative engagements with the full team.

I’ve partnered with challenger brands and iconic Fortune 500 companies and have led initiatives at Pearlfisher, including those with McDonald’s, Tecate, Yoplait, HP, Intelligentsia Coffee, Suntory Global Spirits, Driscoll’s, and Wolfgang Puck. Prior to Pearlfisher, I started at FutureBrand, where I worked with The Walt Disney Company and Axalta Coating Systems.

Now, with more than a decade in the industry, I am seriously passionate about building meaningful, long-lasting relationships that are rooted in trust and curiosity. I love to transform challenges into growth opportunities and ensure our partnerships evolve strategically for long-term success. I’m all about building brands because brands have that magical ability to affect how we think, feel, behave, and experience our world.

Born in Australia, I grew up in Thailand and lived in four countries before moving to New York in 2012, so I bring a global mindset to the table, alongside a real Aussie love of laughter. At work and in life, I like to tackle problems head-on with an empathetic, strategic, and creative touch. Outside of the studio, you can find me running around with the Prospect Park Track Club, cooking up a storm, or solving the New York Times Crossword.

A born Parisian who fell in love with London, I bring trilingual skills, a degree in Global Communications, and two Master's degrees in Branding to Pearlfisher. Efficient, straight-talking, and dedicated to achieving perfection for my clients, I have worked for a range of companies, including Havas and Publicis, across all aspects of the communications industry, from journalism to graphic design. Now, I tap into my extensive knowledge to help manage and nurture Pearlfisher's global clients.

Out of the office, I exercise my creative urges constantly, whether cooking, painting, going to the ballet, or taking photos on my travels. My love of exploration and learning about different cultures provides me with the empathy and curiosity that make me ideal for not only handling but also devoting myself to Pearlfisher's clients and brands.

I’m both an entrepreneur and an intrepreneur — so Pearlfisher’s innovative spirit is like wind under wings. Here, I can challenge what branding as a service can be, on projects where going into the deepest depths and coming up for air is encouraged.

My years as Founder of Verboten Group and time spent at CBX and Interbrand have prepared me well for the future. I can’t say there are many Fortune 500 categories I haven’t touched in 20 industry years—I’ve taken learnings from F&B, beauty, and technology and cross pollinated them with motor oil, women’s health and cannabis. I’ve learned that a shift in perspective is how we can make real change in this industry and in the world.

New York is my home but the time I spend away from her, engaging with other places and people, is what drives me to build brands that humans fall in love with, and that love humans back.

Moving into my fourth decade working in the design industry, I remain committed to learning, evolving, and applying my expertise in production to the teams and partners I collaborate with. Currently specializing in brand design at Pearlfisher, my career has encompassed digital photo restoration, prepress and reprographics, as well as production management for leading design agencies across London before transitioning to New York.

I have played a key role in bringing globally recognized brands to market, including Molson Coors, Campari, LVMH, General Mills, Kraft Heinz, and McCain, along with numerous private label and supermarket campaigns.

My passion for luxury packaging stems from its emphasis on precision and craftsmanship. I take great satisfaction in crafting distinctive tactile and visual experiences, carefully developed over extended timeframes to ensure exceptional quality and impact.