The Latest

What we’re making, noticing, and talking about.

William Maugan, Pearlfisher London Managing Director

William Maughan joins Pearlfisher London as Managing Director

Boy Smells article Glossy

Boy Smells debuted a rebrand. PerfumeTok is not happy

A lady walking through an aisle in a grocery store

Why gen z is turning private label into a cultural flex

Matt Sia, Pearlfisher's Creative Director

Matt Sia named one of GDUSA magazine’s people to watch 2025

A broken egg

Inside the great egg branding crisis

Times Square billboards with different brands

From timely trends to timeless icons: how brands can balance both worlds

Blue lines

Brand-building for long term business success: the 3-year strategic blueprint for c-Suite

People inside an office looking at a computer

Our journey toward B Corp certification

Jonathan Ford, founder of Pearlfisher

How Jonathan Ford’s Pearlfisher thrived in a changeable design industry

Oladupe hair product

Navigating dupe culture: How brands can thrive among copycats

A man walking a tightrope

We’re entering a new era of sustainability marketing

A cartoon of different types of plastic containers

4 ways consumer brands can break up with plastics