Our work

We find the pearl in every brand.

The most powerful, meaningful, ownable thing about you. Because if people get your brand, they’ll buy your brand.

Close-up of the royal blue BYOMA logo printed on a peach-colored container behind clear water droplets against a light blue background.
Byoma product lineup
Yellow BYOMA Creamy Jelly Cleanser bottle centered over a clear, bubbly blue gel texture backdrop.
Close-up of the royal blue BYOMA logo printed on a peach-colored container behind clear water droplets against a light blue background.
A smiling model in a bright pink tank top holding a yellow BYOMA Creamy Jelly Cleanser above her head against a pink backdrop.
Seven colorful, pastel-toned BYOMA skincare bottles stacked in a geometric arrangement against a pale yellow backdrop.
BYOMA
Breaking down barriers in the skincare industry
Minimalist red McDonald's french fry container with yellow Golden Arches and a graphic french fry print inside and flip through to different McDonald's brand elements.
McDonalds product lineup on a yellow background
Brown paper McDonald's take-out bag with yellow handles curved into the shape of the Golden Arches against a red background.
Minimalist red McDonald's french fry container with yellow Golden Arches and a graphic french fry print inside and flip through to different McDonald's brand elements.
McDonalds product lineup on a yellow background
Brown paper McDonald's take-out bag with yellow handles curved into the shape of the Golden Arches against a red background.
McDonald’s
Serving up purpose and pleasure
Seedlip logo with refreshed brand elements by Pearlfisher
A hand holding a bottle of Seedlip Spice 94 by the neck against a warm, gradient orange background.
Two Seedlip non-alcoholic cocktail menus featuring botanical illustrations next to an iced cocktail garnished with fresh mint, resting on a terrazzo surface in sunlight.
Seedlip emblem with refreshed brand elements by Pearlfisher
Seedlip bottle with refreshed brand elements by Pearlfisher
Two Seedlip non-alcoholic cocktail menus featuring botanical illustrations next to an iced cocktail garnished with fresh mint, resting on a terrazzo surface in sunlight.
Seedlip
Creating and crafting a new category
Skinny pop refreshed branding with the type "POP" as a popcorn bowl as the "O"
SkinnyPop laptop display showcasing "Popular For A Reason" surrounded by fresh popcorn on a bright yellow background.
Three bags of SkinnyPop popcorn—Butter, Original, and Sweet & Salty Kettle Corn—standing side-by-side on a green background with flying popcorn pieces.
Two stacked 10-count multipack boxes of SkinnyPop—Original on top and White Cheddar on the bottom—against a green background.
A central piece of fully popped popcorn surrounded by smaller floating kernels over a background of concentric, wavy lime-green and white circular rings.
Three bags of SkinnyPop popcorn—Butter, Original, and Sweet & Salty Kettle Corn—standing side-by-side on a green background with flying popcorn pieces.
Skinny Pop
Making less mean a whole lot more
Absolut Haring brand refresh by Pearlfisher
Multiple hands reach up toward the center, where one hand holds a yellow bottle of Absolut Haring vodka against a plain background.
A floor decal in the style of the London Underground roundel reading "HARING CROSS," featuring Keith Haring figures and an Absolut Vodka bottle Graphic.
Absolut Haring brand refresh by Pearlfisher
Multiple hands reach up toward the center, where one hand holds a yellow bottle of Absolut Haring vodka against a plain background.
People dancing at an Absolut Haring event celebrating the brand refreshed by Pearlfisher
Absolut Haring
But is it art? Yes it is.
Lucozade refreshed branding by Pearlfisher
Lucozade refreshed branding by Pearlfisher
Lucozade refreshed branding by Pearlfisher
Lucozade refreshed branding by Pearlfisher
Lucozade refreshed branding by Pearlfisher
Fully stocked supermarket refrigerator shelves filled with colorful rows of Lucozade bottles, framed by blurred shoppers in high-visibility orange jackets.
Lucozade
Big Drink Energy
CVS logo with brand elements from their private label brand redesigned by Pearlfisher
Stacked packaging of CVS's private label brand designed by Pearlfisher
Large corner building billboard featuring the CVS rebrand logo and slogan "Lead with heart." in bold white and red text.
Stacked packaging of CVS's private label brand designed by Pearlfisher
A woman in a white shirt holding a clear bottle of CVS Ibuprofen blue softgels near her chin.
A vertical stack of three redesigned CVS medicine boxes—Allergy Relief Nasal Spray, Ibuprofen, and Extra Strength Allergy Relief—against a plain light grey backdrop.
CVS
3000 products, one heart
New refreshed Havana Club branding by Pearlfisher
A repeating grid pattern featuring various Havana Club rum labels, including Especial, Añejo 7 Años, Smoky, and Cuban Spiced varieties against a dark background.
A bottle of Havana Club 7-year rum sits on a wooden table alongside a lit brass lamp, a classic turntable being adjusted by a hand, and the headstock of an acoustic guitar.
New refreshed Havana Club branding by Pearlfisher
A repeating grid pattern featuring various Havana Club rum labels, including Especial, Añejo 7 Años, Smoky, and Cuban Spiced varieties against a dark background.
A bottle of Havana Club 7-year rum sits on a wooden table alongside a lit brass lamp, a classic turntable being adjusted by a hand, and the headstock of an acoustic guitar.
Havana Club
Taking a global brand back to its roots
White Sunsolve MD logo centered over a softly blurred close-up portrait of a woman's face.
A full range of Sunsolve MD skincare and sun care bottles arranged on tiered white display stands against a soft blue gradient background.
Website homepage layout for Sunsolve MD featuring a split hero banner with a product shot on the left and a close-up model portrait on the right.
A stack of printed Sunsolve MD brand magazines titled "Stories Sun Issue 01" featuring a model portrait on a light wooden table.
Two hands carefully holding a deep green Sunsolve MD "Volumize + Condition Lips" tube against a soft gradient sky background.
A pink Sunsolve MD "Calm + Revitalize" serum bottle positioned next to its corresponding pink box and green product packaging.
SunsolveMD
Changing the face of sunscreen
A brick building corner with a colorful "Gushers" street mural with liquid splashes and gem-shaped fruit candies.
Three yellow Gushers fruit snack boxes and individual pouches displayed on colorful, splash-shaped platforms against a yellow and pink backdrop.
A pair of colorful Gushers-themed crocs decorated with fruit charms, sitting next to a vintage TV.
A brick building corner with a colorful "Gushers" street mural with liquid splashes and gem-shaped fruit candies.
Three yellow Gushers fruit snack boxes and individual pouches displayed on colorful, splash-shaped platforms against a yellow and pink backdrop.
A pair of colorful Gushers-themed crocs decorated with fruit charms, sitting next to a vintage TV.
Gushers
Unleashing unique
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