Branding News, Insights & Perspectives | Pearlfisher

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Our work
What we do
Who we are
Careers
News
Get in touch
Global
- 简体中文

The Latest

What we’re making, noticing, and talking about.

Perspectives

How brands leverage nostalgia to score in the here and now

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FAQs

Where are you based?

We are an independent, strategy first brand design agency with studios in London and New York. From here, we build brand worlds for clients all over the globe.

What does it mean to 'dive deeper'?

It means going beyond surface-level analysis, trends, and noise to find the pearl in every brand—the most powerful, meaningful, and ownable thing about you. We look beneath the surface to create the genuine human connection that drives long-term preference.

Who do you work with?

Leaders who challenge the obvious, and know that brilliance demands courage, curiosity, and a willingness to go further. That spans skincare to drinkware, farms to pharma, and founders to Fortune 500s—whether you are launching a fast-moving startup or evolving an established global portfolio.

What exactly do you do?

Our work combines deep thought and rare craft to build brands that click everywhere. It divides into two halves: The Depth: Built on brand strategy and product innovation. The Surface: Brought to life through brand identity (both visual identity and verbal identity), pack design, brand world, and production.

What are your ethical boundaries?

We are a certified B Corp, meaning our ethical and environmental commitments are legally hardcoded into how we run our business. We won’t work with anyone who harms our planet or our people. To respect our team's craft, we also do not participate in unpaid speculative work or free exclusivity.

© Pearlfisher 1992 - 2026