Gushers

重燃童真乐趣

核心挑战

Gushers 需要在保留其数十年来积累的品牌资产的前提下，对其过时的视觉识别系统进行更新。这场品牌重塑面对多重挑战：如何在传统品牌与新兴品牌激烈竞争的零食市场中突出重围？如何吸引年轻一代消费者的同时，唤起老一代粉丝的怀旧情感？如何打造一个能够突破传统零售货架，延伸至数字场景与沉浸式体验的品牌视觉平台，以进一步融入当代年轻人的世界？

Three yellow Gushers Variety Pack boxes and individual yellow pouches are displayed on a colorful background with green, purple, and red splash-shaped platforms.

A pair of colorful Gushers-themed crocs decorated with fruit charms, sitting next to a vintage TV.

A person wearing a yellow bucket hat and a green Gushers-branded jacket tilts their head back toward a blue sky with fluffy white clouds.

Three smartphones showing Gushers social media graphics with the phrases "let it out" and "unleash your voice" rest on colorful, splash-shaped platforms.

A colorful pattern of liquid paint splatters in shades of yellow, green, purple, pink, orange, red, and blue against a black background.

A close-up portrait of a person with vibrant eye makeup holding a red Gushers candy between their teeth against a bright blue background.

Gushers themed makeup and makeup accessories are displayed on a colorful background with green, purple, and pink splash-shaped platforms.

A close-up portrait of a person with vibrant nail polish holding a blue Gushers candy between their teeth against a bright orange background.

The Gushers signature splash morphing into the text "

Four hands interact with a yellow Gushers box, individual pouch, and loose candies on a vibrant purple and pink background.

Multi-colored, hexagon-shaped Gushers candies float against a bright yellow background.

A person seen from behind wears yellow headphones and an orange t-shirt with "I Woke Up Like This" written in a bubbly, liquid-style font against a clear blue sky.

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