Introducing InDepth: Private Label

The store brand stigma is dead.

Today’s shoppers aren’t buying private label because they have to – they’re buying it because they want to.

Introducing our latest report, InDepth: Private Label, where we unpack the cultural shifts turning store brands into cult favorites:

• Radical utility: Strip back the noise, and extreme simplicity becomes the ultimate standout.
• Cultural authority: Design from within the culture, and real belonging follows.
• Ping-ti culture: What started as saving has become signaling. With 6B+ views for hashtag #Dupes, good taste is knowing where to look.

From compromise to cult. Dive into the full report.