Natalie Prout joins Pearlfisher LDN

As Executive Strategy Director, Natalie Completes our new London Executive leadership team.

Shallow fixes never build brands. Strategic clarity does, sitting right alongside creative brilliance. 

We’re welcoming Natalie Prout to our London studio in the newly created role of Executive Strategy Director. Bringing twenty years of brand strategy experience across London, Los Angeles, Amsterdam, and Sydney – most recently steering brands like AB InBev, Pret, and Unilever – Natalie brings deep curiosity for what makes brands tick and the commercial instinct to keep them relevant.

Her arrival completes our London executive leadership team alongside Managing Director William Maughan, Executive Creative Director Chloé Templeman, and newly promoted Executive Growth Director Margot Crosby.

“Brands have never been more challenged to cut through the noise,” says Natalie. “Strategy can’t just answer the easy questions – it needs to spark bold action that stretches projects into partnerships.”

Read more about her appointment and our new leadership team in Creative Boom and Campaign UK.