Pearlfisher appoints Christina Papale as Head of Strategy, New York

The deep end just got more interesting.

Christina Papale has joined our New York studio as Head of Strategy. Bringing twenty years of experience across health, retail, spirits, and beauty, she knows what cuts through the noise—and what makes a brand stick.

“We’re at our best when design and strategy come together with deeper, richer insights,” says Justine Allan, Managing Director, New York. “Christina brings that rare combination of business acumen, storytelling, and powerful creativity.”

For Christina, joining the studio is about diving straight into the work and the culture: “Strategy only works when it connects to real people. Getting to dive deep into brands while championing the talent behind the craft is what makes this so rewarding.”

Read Christina’s take on her new role and what’s ahead for our New York studio in MediaPost.