Absolut Haring

But is it art? Yes it is.

Multiple hands reach up toward the center, where one hand holds a yellow bottle of Absolut Haring vodka against a plain background.
A hand holds a bottle of Absolut Haring vodka featuring Keith Haring artwork against a background covered in matching yellow promotional posters.
Multiple hands reach up toward the center, where one hand holds a yellow bottle of Absolut Haring vodka against a plain background.
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"The energy, the colour speaks to a new generation looking for creativity in every moment, and inspiration in every journey. As Haring said, art is for everybody."

Liya Zhang

VP Global Marketing
Pernod Ricard GTR

Absolut creativity

Art belongs to everyone.

This belief is behind Absolut’s Artist Editions - a brand platform that partners with artists on limited-edition bottles to champion creativity across the globe.

40 years after its original collaboration with Keith Haring, Absolut reunited with the Keith Haring Foundation to reimagine the iconic 1986 Absolut Haring campaign for today, and a generation craving human connection.

The challenge was simple. Capture Haring's unmistakable style without looking back. Create a bottle that feels audacious, fresh and culturally relevant.

Our solution - a bottle with life. A pulse that grabs attention on the shelf and moves straight to the dancefloor.

With Haring’s signature playfulness and inclusivity. And Absolut’s signature visual wit.

Beyond the bottle, the ‘Haring Cross’ station pop up brought art to everyone on London’s Underground. Bringing street culture to life and just as Haring did, unleashing joy into the crowds.

Not a nostalgic tribute. Not a pastiche. Instead, a celebration of pure, absolute creativity for the world.

A blurred figure walks past a large framed poster on a white tiled wall depicting Keith Haring's yellow Absolut Vodka artwork.
People dancing at an Absolut Haring event celebrating the brand refreshed by Pearlfisher
A subway station wall display featuring the Absolut Haring bottle alongside Keith Haring artwork and the words "ARTIST EDITION".
A floor decal in the style of the London Underground roundel reading "HARING CROSS," featuring Keith Haring figures and an Absolut Vodka bottle Graphic.
A man in a suit and custom Keith Haring printed tie holds two Absolut Haring shipping boxes against a plain white backdrop.
A person carries a stack of two yellow and blue Absolut Haring cardboard cases, blocking their face from view.
Multiple hands reach up toward the center, where one hand holds a yellow bottle of Absolut Haring vodka against a plain background.
A rectangular sticker featuring Keith Haring's yellow Absolut Vodka artwork placed on a urban surface covered in white tag graffiti.

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