Marc Elrick
Founder
Future Beauty Labs
The one thing challenger skincare brand BYOMA doesn’t disrupt? The skin barrier.
Skincare is a noisy category. Donut skin. 10 steps. Glass skin. Medical-grade peels. Tweakments. Actives. It’s A LOT.
And that noise isn’t just deafening, it’s damaging. The harsh ingredients dominating beauty products are stripping the skin’s natural barrier, the layer that keeps it healthy and glowing.
Enter BYOMA. Skincare prioritising barrier care over harsh formulas. Democratising luxurious ingredients that work.
Ready for an identity that had to attract and educate – championing the skin barrier in people’s minds as well as on their faces.
Changing behaviours, and the beauty shelf.
Cut to an aesthetic as bright as the brand’s thinking. Joyful, bold packaging that transcends the cold and clinical. And because BYOMA is about protecting the future: square packaging for a reduced carbon footprint, made from recyclable plastic and refillable for glow on repeat.
This isn’t just another skincare moment, it’s a movement. And it moved people – achieving over $30million in its first year.
BYOMA. Disrupting the status quo, not skin.
