We crafted the essence of the distillation process and the ingredients into a distinctive, exploratory, and illustrative ‘art of nature’ design language to bring the product’s beauty and integrity to the fore. This approach reimagines the natural ingredients, and each variant is brought to life through artistic compositions of Seedlip’s botanicals. The Seedlip monogram plays homage to the heritage of its distillation, elegantly housed within the iconic ‘S.’
The brand is further elevated through copper caps and detailing, paying tribute to the copper stills that bring its unique drink to life. Becoming more than just a drink, product or brand by extending its inspiration, education and growth into 35 markets worldwide, Seedlip was acquired by global giant Diageo just one year after launch, in 2016.