Changing the face of sunscreen with a new-to-world skincare brand

SunsolveMD is a pioneering skincare brand on a mission to bring medical innovation and clinical precision to the sunscreen category. Developed over more than a decade in collaboration with expert chemists and biotech researchers, the brand created the thinnest non-nano zinc oxide SPF 50 on the market — a patented formula designed for total skin tone compatibility. Infused with DNA-repairing enzymes and medical-grade actives, SunsolveMD’s range goes beyond protection to help address chronic skin concerns including hyperpigmentation, sensitivity, and inflammation — reframing sun care as daily skin therapy, not just seasonal defense.

SunsolveMD needed a brand identity that could translate its scientific depth and patented SPF technology into something both desirable and understandable — for consumers, retailers, and medical partners alike. The brief also required a digital ecosystem that could deliver AI-driven diagnostics and clinical-grade protocols. Positioned at the intersection of sun care, skincare, and biotech, the brand challenged conventional expectations — reframing SPF as a daily, results-driven treatment for long-term skin health, not just a seasonal product for surface protection.

Working from the brand’s original concept of “Active Elemental Skin Solutions,” Pearlfisher created an identity that translated SunsolveMD’s clinically-led positioning into a modern, precision-driven system. A refined sans serif wordmark with “MD” elevated as an exponent suggests medical-grade innovation, while the custom “S” icon reflects the Solve system’s diagnostic approach. A pastel yet clinical palette is paired with focused, elemental photography to reflect the brand’s commitment to targeted skin health for diverse, active lifestyles.

With its portfolio of “Solves,” SunsolveMD reframes sun care as a clinically-led system for skin health — engineered to work across tone, type, and condition. Its patented formulations combine phytoplankton-based DNA repair, medical-grade actives, and non-nano zinc oxide to treat and protect with measurable efficacy. Led by SunsolveMD’s Chief Strategy Officer, the brand’s strategic foundations shaped every touchpoint — from product architecture to narrative. Pearlfisher translated this vision into a cohesive visual identity, packaging system, and digital presence, bringing the brand to life both on shelf and screen with design that supports clinical clarity and consumer care.