Jess Phillips
Creative Director
Pearlfisher
Science and suncare, solved.
The best kind of suncare? The one you’ll want to use. Every day.
SunsolveMD is more than sunscreen. Developed over more than a decade alongside chemists and biotech researchers, SunsolveMD is powered by patented technology, made with phytoplankton and designed to help protect and support healthier skin.
Our challenge? To turn breakthrough science into an SPF brand people would integrate into their skincare routines - making sun protection as vital as their cleanser or serum. With our design idea, Active Elemental Skin Solutions, we made SunsolveMD the meeting point of skincare, suncare and biotech. Our aim - to show that this SPF isn’t just a seasonal go-to, it brings visible results to skin concerns far beyond sun damage.
A distinctive wordmark, intuitive packaging and a clear product architecture make the complex science easy to navigate, while giving the brand real presence on shelf.
Clean. Modern. Unmistakably confident. ‘Medical grade’ feels elemental and effective.
The response was immediate. In its first year, SunsolveMD secured listings with Harrods, Liberty London, Bergdorf Goodman and Bluemercury. Coverage followed in WWD and British Vogue, establishing the brand as one of the most exciting new names in skincare.
A bold idea. Timeless design. Science made simple. This is suncare people will turn to in every season.
